广告行业各职位头衔中英文对照

广告行业各职位头衔中英文对照

AAD [Associated Art Director] - 副美术指导
AAD [Associated Account Director] - 副客户总监
AAE [Associate Account Executive] - 助理客户执行
ACD [Associated Creative Director] - 副(助理)创意总监
AD [Art Director] - 美术指导 (在创作部可以独挡一面执行美术指导工作的美术监督)

AD [Account Director] - 客户服务总监、业务指导
AE [Account Executive] - 客户执行、客户服务、客户主任
AM [Account Manager] - 客户经理
AP [Account Planner] - 客户企划 (分 策略企划 和 业务企划 两种)
ASM [Area Sale Manager] - 大区销售经理

BD [Business Development] - 业务拓展
BD [Business Director] - 业务总监

CD [Creative Director] - 创意总监、创意指导
CCO [Chief Creative Officer ] 首席创意官
CEO [Chief Executive Officer] 首席执行官
CGH [Creative Group Head] - 创意组长
CIO [Chief Innovation Officer] 首席创新官
CW [Copywriter] - 撰稿人、文案
[Chair Man] - 总裁
[Copy Director] - 文案指导
[Creative Partner] 创意合伙人, 算是个较新的叫法

DCS [Director of Client Service] - 客户主管
DECD [Deputy Executive Creative Director] 代理执行创意总监
[Designer] - 设计师
[Director] - 总监

ECD [Executive Creative Director] - 执行创意总监

FA [Finish Artist] - 完稿、画师
FAGH [Finish Artist Group Head] - 完稿组长
[Flash Developer] - Flash 开发制作员 (存在于互动代理公司的创意部)

GAD [Group Account Director] - 客户群总监
GCD [Group Creative Director] - 创意群总监
GECD [Group Executive Creative Director] - 集团执行创意总监
GH [Group Head] 创意组长
GMD [General Managing Director] - 总经理

[Interactive Designer] - 交互设计师 (个人理解为 Flash Developer, Web Designer, UE 等的综合体, 偏重于Flash Motion或Flash Coding这块, 存在于 Interactive Agency)

MD [Media Director] 媒体指导、媒介部经理
MD [Managing Director] - 总经理
MP [Media Planner] - 媒介策划

[Planning Director] - 企划指导
[Planning Supervisor] - 企划总监

[Research Supervisor] - 调查总监

SAD [Senior Art Director] - 高级美术指导 -
SAE [Senior Account Executive] - 资深客户执行
SCD [Senior Creative Director] - 资深创意总监
SCW [Senior CopyWriter] - 高级文案
[Senior Designer] - 资深设计
[Senior Interactive Designer] - 资深交互设计师
[Senior Web Designer] - 资深网页设计师
[Strategy Director] 策略总监

[Traffic Control Specialist (简称Traffic)] - 制管人员
[Traffic Coordinator] - 平面制作统筹

VP [Vice President] - 副总裁
[Visualizer] - 插图家、插画师、绘图员、视觉设计
[Visualizer Group Head] - 视觉设计组长
[Web Designer] - 网页设计师 (存在于 Interactive Agency)

一般来说:
A = Account 客户, = Art 美术, = Associate 助理
B = Business 业务
C = Chief 首席, = Creative 创意, = Copy 文
D = Director 总监/指导
E = Executive 执行
F = Finish 完成
G = Group 组/群
H = Head 头头
M = Manage 经理, = Media 媒体
P = President 总裁, Planner 策划, Production 制作
S = Sr = Senior = 资深
V = Vice 副, = Visualizer 视觉

1 条评论:

  1. 请问Creative Head的对照是什么呢? 感谢。

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